Behind a kinetic "pixel curtain" hide the new models from BMW. Under the motto "The Art of Owning the Moment" Luxoom designed this movable curtain for the presentation of the X7 and 8 series convertible models.
Tweaklab was commissioned to optimise and implement the "Kinetic Pixel Curtain". The flexible object consists of 36 individually controllable pixels, which are mirrored on one side, and nine moving-head spotlights.
Tweaklab choreographed and programmed the interplay of the moving mirrors, the soundscape and the light play into a surprising show.
Location: BMW Brand Experience Center
Commission and general contractor: Expomobilia
Mechanical construction: Senn Konstruktionswerkstätte AG
From November 2018